Monday, April 6, 2009

What's hot? What's not? NHL logos.

WORST

Really Buffalo? You go from this to this, to a yellow arch with a blue streak in the middle? You need to look at this close-up just to see that it's supposed to a buffalo. And that red eye isn't intimidating anyone; it just makes me think that whoever designed this was high. And to think, you would've been in the running for "best" logos if you stayed with the original one. Tisk tisk.


This looks like the result of a meeting where the agenda was, "How can we make our logo worse?" This is worlds better than the current logo. And when did making logos 3-d become an acceptable idea?




I don't care that the Ducks won the Stanley Cup the season they switched to this "logo." This isn't a logo, it's an italicised font. A "D" that is apparently moving fast and a pointy "K" do not win you any style points in my book. Bad logos have plauged this franchise from the start. This logo may have been used in some cinematic works of genius, but it still isn't that cool. Good luck on the next one.





BEST
Of course this logo kicks off the "best of" group. It just might be the most recognizeable logo in all of sports. The detail, colors, and history behind the indian head make it the standard of NHL logos. I know what you're thinking, "homerism." Nope, not here. My ability to be objective and fair is probably unmatched.



Another classic logo. You can't go wrong with any of the Original Six logos really. It's hard not to think of Stanley Cups when looking at the wheel with a red wing.






I had a hard time figuring out which remaining logo would make my top three. I'm pretty sure the colors have something to do with it; I love black and gold. It's unique, it's a block-B with some spokes, and I like it. And according to The Hockey News, "the most imitaded logo in all of hockey."
*honorable mentions to the logos of the Flyers, Blues, Penguins, and the Devils.
What logos are your favorites? Which ones need some work? Take a look.

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